I am so excited to announce my new beauty line, Lauren Conrad Beauty. This collection has been years in the making, and I could not be happier to finally share what I’ve been working on. Lauren Conrad Beauty was born from my desire for eco-friendly beauty products with clean ingredients that make you look great and feel confident. My new products are seamless, everyday essentials meant to celebrate the natural beauty of you. Lauren Conrad Beauty is a vegan, cruelty-free, certified-Clean, Peta-approved, and ethically sourced brand that’s formulated without parabens, synthetic fragrances, and many other harmful ingredients. Keep scrolling to see photos and shop my brand-new collection…
When it comes to social distancing at home with her husband William Tell and their two sons Charlie Wolf, 7 months, and Liam James, 2½, Lauren Conrad admits, “We’re in survival mode.”
Continues the lifestyle maven in an exclusive conversation with PEOPLE, “Our kids need a lot of attention. We’re living in a world of LEGOs and train sets! It’s been a real balancing act.”
And the 34-year-old designer certainly has her plate full, with the launch of her new kids’ clothing line Little Co. by Lauren Conrad, available in sizes newborn through 5T exclusively at Kohl’s beginning Thursday.
“I look at kids’ clothes a lot differently now that I’ve shopped for them,” says Conrad, who also shot a video for the brand with some little fans, pre-COVID-19.
“I wanted [the line] to be really easy — mix-and-match pieces and complementary colors. And I’m a big fan of gender neutral colors,” she says, adding, “Kids grow out of their clothes so quickly!”
As far as personal time during the lockdown, Conrad says it’s been a bit elusive. “Any time throughout the day that I would have taken for myself has been replaced with cooking and cleaning,” says The Little Market co-founder.
“The only time I have to myself is when the kids go down to sleep,” she tells PEOPLE. “Every night, I’ve been taking a bath with Little Market bath salts and having a glass of wine. It’s my favorite thing! When you have young children, you don’t get a lot of alone time.”
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I know life’s more uncertain and chaotic these days than we’ve ever experienced. And during it all, our kids continue growing and changing as fast as the world around us. I’ve been working on something very close to my heart for a couple years, and while it feels odd announcing or celebrating anything right now, I’m really proud of what we’ve created. I’m happy to share @lcLittleCo with you, my new clothing line for the kids growing and changing in your house (it’ll be available online at @Kohls starting May 21st). Wishing you all health, safety and sanity x
Lauren Conrad took over the Instagram @thelittlemarket. She shared some quick videos talking about moms inspiring her and this year’s Mother’s Day.
William, Liam, and I are happy to announce that our newest little guy, Charlie Wolf Tell, made his grand entrance today, October 9th.
For the next few weeks I’ll be taking some time off to recover and adjust to being a mom of two. I can’t wait to see how Liam settles into his role as big brother. In light of my absence, my team and I have created a lot of beautiful content ahead of time that I’m really excited to show you. I can’t think of a better way to kick off the holiday season if I do say so myself…
Thank you for all of your warm well wishes! I see your messages and comments, and am so grateful.