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Exciting news, everyone. I can finally reveal my latest project with you all: I created my very first fragrance! After all this time, I’m thrilled to introduce LOVED by Lauren Conrad, available now on ScentBeauty.com. This Eau de Parfum was years in the making, and I’m looking forward to sharing LOVED by Lauren Conrad’s journey and how special it is to me.

LOVED was inspired by touch, one of the most important love languages, and the familiar feeling of a warm embrace. Scent and memory are inexplicably intertwined for me, so this perfume is all about embodying elements of softness, intimacy, and femininity.

I’m sure you’re wondering what the perfume smells like, right? Well, if you know me and my perfume journey, then you know I love florals. Florals evoke that same femininity and softness I wanted LOVED to embody, so it has top notes of sparkling grapefruit, white tea, peony petals, and magnolia; mid notes of pink rose, tuberose, and gardenia; and base notes of lily, jasmine sambac, and sheer musks. I said florals, didn’t I?

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