When it comes to social distancing at home with her husband William Tell and their two sons Charlie Wolf, 7 months, and Liam James, 2½, Lauren Conrad admits, “We’re in survival mode.”
Continues the lifestyle maven in an exclusive conversation with PEOPLE, “Our kids need a lot of attention. We’re living in a world of LEGOs and train sets! It’s been a real balancing act.”
And the 34-year-old designer certainly has her plate full, with the launch of her new kids’ clothing line Little Co. by Lauren Conrad, available in sizes newborn through 5T exclusively at Kohl’s beginning Thursday.
“I look at kids’ clothes a lot differently now that I’ve shopped for them,” says Conrad, who also shot a video for the brand with some little fans, pre-COVID-19.
“I wanted [the line] to be really easy — mix-and-match pieces and complementary colors. And I’m a big fan of gender neutral colors,” she says, adding, “Kids grow out of their clothes so quickly!”
As far as personal time during the lockdown, Conrad says it’s been a bit elusive. “Any time throughout the day that I would have taken for myself has been replaced with cooking and cleaning,” says The Little Market co-founder.
“The only time I have to myself is when the kids go down to sleep,” she tells PEOPLE. “Every night, I’ve been taking a bath with Little Market bath salts and having a glass of wine. It’s my favorite thing! When you have young children, you don’t get a lot of alone time.”
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I know life’s more uncertain and chaotic these days than we’ve ever experienced. And during it all, our kids continue growing and changing as fast as the world around us. I’ve been working on something very close to my heart for a couple years, and while it feels odd announcing or celebrating anything right now, I’m really proud of what we’ve created. I’m happy to share @lcLittleCo with you, my new clothing line for the kids growing and changing in your house (it’ll be available online at @Kohls starting May 21st). Wishing you all health, safety and sanity x